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EQ vs Logic for Purchasing a Business

Do you sometimes feel like your emotions get the best of you? Have you ever had a moment where a gut reaction was the right reaction? We live in a business environment where both emotion and logic play a role in consumer buying behavior. This is especially true in large capital purchases like buying a franchise. This article dives into idea to take into account before making any purchase decision: Take time to understand how your emotions and logical feelings impact your ability to make a purchase. This key understanding is one that most intelligent business owners have mastered. We can help you guide you to determine the correct balance of emotional understanding of a brand and the logical

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