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Why Have You Not Found Your WHY?

Many of the people I am privileged to work with on their quest for business ownership confront the inevitable question of "How can I do this if I have never done it before?" May I suggest that the focus should not be on the “HOW” but rather on the “WHY”. If you know your “WHY” you will be amazed at what you can achieve. Over the years, I have observed that most people do not know their “WHY”. Do you know yours? German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ Knowing your WHY is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Indeed, only when you kn

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