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EQ vs Logic for Purchasing a Business

August 1, 2017


Do you sometimes feel like your emotions get the best of you?

Have you ever had a moment where a gut reaction was the right reaction?


We live in a business environment where both emotion and logic play a role in consumer buying behavior. This is especially true in large capital purchases like buying a franchise.


This article dives into idea to take into account before making any purchase decision:


Take time to understand how your emotions and logical feelings impact your ability to make a purchase. This key understanding is one that most intelligent business owners have mastered. We can help you guide you to determine the correct balance of emotional understanding of a brand and the logical facts behind it before making a decision.


The founder of The Franchise Consulting Company - Nick Neonakis - as written a #1 best seller on franchise investigation, The Franchise MBA.  An excellent guide on the road to purchasing a franchise.  If you would like to check it out click the amazon link:





If you would like a free copy reach out to me!  We can schedule an Initial Call, walk through some high level information and get a copy mailed out to you.


To email me click on the logo:




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